![]() They’re often used interchangeably, but they are two different things.Ī search query is the word or condensed phrase your audience is actually typing into the search bar (or asking Siri or ChatGPT about). However, don’t confuse keywords and search queries. (We’ll talk more about picking the right keywords a little farther down in this article.) For example, they might search “affordable tile," “quality tile” or “marble style ceramic tile. ![]() Then, you should optimize that content according to best SEO practices, such as using keywords they would use in a search. Your first goal should be to create helpful content based on your audience’s interests. This is often called a long-tail keyword.įor example, say you are a ceramic tile company whose primary audience is DIYers. SEO), or it can be two or more words put together in a common phrase. Using the right keywords on a webpage or in a blog is how you show up in the search results.Ī keyword can be a single word or acronym (i.e. When they search for that word or phrase, you want your website to be the first link in the search results. Keywords are specific words or phrases that your target audience is searching the internet for. ![]() What you may not know is one of the essential building blocks of that strategy is keywords. You may know that you need an SEO (Search Engine Optimization) strategy for your website.
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